The Management Laboratory is usually involved in three to four research projects at a time.

Current research that we are involved in:

Turnaround Management: The International Turnaround Management Standard ®

The International Turnaround Management Standard®  is still getting tested and evaluated by industry professionals and academics. If you want to participate in the development of the ITMS, please sign up for our community and in there for the group: “Turnaround Ideas in order to engange in discussions and to stay up to date with the latest developments regarding the ITMS.”

Project Coordinator: Christoph Lymbersky

Brand Origin Management

Brand Origin Management is a new approach in strategic brand management, focusing on how consumers perceive the relevance of their brands´ origins.

With a new pace in globalization reached at the beginning of the 21st century, more and more brands are expanding into the global markets and finally turning into multinational or global brands themselves. In this process, some of them try to keep track of their origin, others completely loose their national identity. The one way or the other, finally reaching a global status, a brand can easily dominate its product category, building on high consumers´ brand awareness on the one hand, and low production costs using economies of scale on the other hand.

One man´s meat is another man´s poison. Brands with proud heritage, focused on regional markets, are under strong pressure defending their market shares against the global competition. However, these regional brands have another trump card to play: their origin. Following a brand origin management approach can help local brands not only to survive but to beat the global competition.

Project Coordinator: Carsten Ovens

Covert Translation

The project “Covert Translation” was funded by the German Research Foundation and located at the Special Research Center on Multilingualism of the University of Hamburg. The project is mainly concerned with cross-cultural differences between the English and German language communities and with how English patterns of language use influence the German language.

ML Project Coordinator: Viktor Becher

Further Research Projects: